Carroll Shelby logo
Carroll Shelby logo
© 2026 Carroll Shelby's

When flavor
GETS SERIOUS

Whether he was tinkering under the hood of a car or over a pot of chili, Carroll Shelby’s bold creativity and passion for performance always left people wanting more. Learn more about the man behind our tried-and-true, authentic taco seasonings.

More about Our History

The Chili
THAT STARTED IT ALL

Original Texas Chili box

Carroll Shelby set the standard at Terlingua in 1967 and hasn’t looked back since. The chili kit that started it all — bold, no-nonsense, authentically Texan. Every kitchen that decided ordinary wasn’t good enough knows this name.

More about our history

Your kitchen
YOUR RECIPES

More Recipes

Inspired
BY A BIG
BOLD LIFE

From Terlingua
TEXAS ON A PLATE

Image of three Shelby Cobras and Carroll Shelby
| Brand Story | 3 min read

The Man Behind the Brand

From racing at Le Mans to launching the world's first chili cook-off, Carroll Shelby lived life full throttle — and changed the game for Texas chili forever.